As the first product design hire of a YC-backed, 12-person startup, I was faced with an intial challenge of setting our foundations for success. This encompassed not only our need for a scalable design system, but also an effective product management process.
A Consistent Design CoreVISUAL DESIGN
Especially when designing for users who are less acclimated to tech-heavy solutions, a clear and simple visual design language is key to generating user excitement and motivation at first touch.
Though not traditionally thought of as a part of the “design language”, navigation is a vital part of the product’s backbone when thinking about long-term user learning and processing speed.
Functional Data Tables
RESEARCH + WIREFRAMING + UI
I needed to design a way for financial admins to find, organize, and track:
- billions of dollars of expenses, down to the penny, split into:
- thousands of PDF invoices, legal documents, inspections, from:
- hundreds of vendors from the developer > general contractors > subcontractors > inspectors > lawyers
We worked with engineers and our resident industry experts to understand and document each number, calculation, and vocabulary term displayed in our existing platform.
Then, after getting a clear idea of what data to display, we needed to figure out how to display it: flexible enough for many roles, but smart enough to beat their spreadsheets.
We went back to said spreadsheets (thank you, business school) to make sense of minute data ︎︎︎
Lender who had trouble finding the "x" on our Intercom integration:
“The beginning screen after logging in, is GREAT. All the info I need is there on the first screen.”