Especially when designing for users who are less acclimated to tech-heavy solutions, a clear and simple visual design language is key to generating user excitement and motivation at first touch.

Though not traditionally thought of as a part of the “design language”, navigation is a vital part of the product’s backbone when thinking about long-term user learning and processing speed. 

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I needed to design a way for financial admins to find, organize, and track:

• billions of dollars of expenses, down to the penny, split into:
• thousands of PDF invoices, legal documents, inspections, from:
• hundreds of vendors from the developer > general contractors > subcontractors > inspectors > lawyers

We worked with engineers and our resident industry experts to understand and document each number, calculation, and vocabulary term displayed in our existing platform.

Then, after getting a clear idea of what data to display, we needed to figure out how to display it: flexible enough for many roles, but smart enough to beat their spreadsheets.

We went back to said spreadsheets (thank you, business school) to make sense of minute data ︎︎︎

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